About
We are a skilled team of agency staff led by an experienced online marketer specialising in Search Engine Marketing (SEO & Google Ads), with a successful commercial track record spanning over 16 years.
Our services generate more leads or online sales for your business, providing measurable ROI.
Growth-hacking methodology
Tech entrepreneur and startup advisor Sean Ellis first coined the term ‘growth-hacking’ in 2010. It's the concept that startups and SMEs don't need to build and manage a marketing team or establish a complicated marketing plan to achieve their business objectives – they simply need growth.
“Without the same access to resources or budget, smaller companies need to maximise their creativity online and react quickly to utilise market data.”
Self-proclaimed ‘marketing experts’ from traditional marketing backgrounds lack a good enough understanding of the current digital landscape; struggle to overcome technical hurdles; or simply can't keep up with the fast-paced nature of the digital marketing industry.
With our specialist knowledge and decades of experience, we are able to thrive where others fail.
Read more about our approachAbout the owner
My professional career began at a full-service web agency in 2008, as a junior Online Marketing (PPC) Manager, after six years of studying IT & Media in full-time education.
Four years later, having acquired advanced knowledge of Search Engine Optimisation practises and experience creating and managing dozens of online advertising campaigns for a wide range of clients, with annual advertising budgets totalling ~£1.2M, I resigned as Head of SEO/PPC and went on to join Google's tech startup community—TechHub @ Google Campus—in the heart of London's ‘Tech City’, Shoreditch. Here I worked with an innovative iGaming startup as a marketing affiliate and private investor.
After a successful year at Google Campus, in 2013 I joined a London-based B2B service company operating in the FMCG sector. As the Online Marketing Manager, I led the execution of the company's digital strategy and oversaw years of traffic growth and development of the eCommerce business, while building and managing a team of in-house staff and agency specialists.
Some years later I was headhunted by a FTSE 100 company in the Information Management sector, but chose to decline the offer in favour of starting my own small business.
Key skills
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC) Management: Google Ads certified
- Conversion Optimisation (UX/CRO)
- Website Development & Consultancy
- Analytics/Insight
- Research/Testing
Certification & associations
Google AdWords certification:
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TechHub Community Member @ Google Campus London |
Industry events attended
What can we do for your business?
How we can help your business will depend on the goals of that business and what can be achieved within your budget. We work closely with every client to find a bespoke solution best suited to them.
Put simply, we take a holistic look at the digital marketing needs of startups and SMEs – then create and manage services which increase leads or generate eCommerce sales by capturing relevant traffic from search engines and other online channels, while ensuring this translates into measurable KPIs:
- Improved coverage/ranking in search engines
- More relevant/better quality traffic
- Higher conversion rates
- Increased marketing ROI
- Greater profitability