Online marketing services designed with the needs of startups and SMEs in mind. By allowing our team to manage their digital marketing, our clients can stay focused on what they do best – running their business.
Digital marketing services
The digital landscape is a constantly shifting one. With the likes of Google increasingly emphasising the importance of quality content and user experience – the key to staying competitive online is keeping the customer at the centre of your objectives and being reactive to change.
By taking a customer-centric view of our clients businesses and focusing on customer journey, we are able to ensure all digital marketing activity speaks to your target audience and results in your desired business goals.
Measurement and discovery
Accurately measuring your website traffic data allows for detailed analysis of visitor numbers and user behaviour, discovery of trends, user journey issues, and much more. Measurement includes the tracking of key metrics relating to your business KPIs—such as Conversion Rate and Customer Lifetime Value—to ensure your marketing spend results in long-term ROI.
Analysis and optimisation
The analysis of both internal website traffic and external market data is used to inform future development and optimisation of your website. Expert analysis of all this data provides better understanding of audience intent and gives valuable insight into how your visitors are interacting with your business online.
Reporting and insight
Monthly reports help you see at a glance the volume of traffic your website received – what percentage came from Organic Search, Paid Ads, Social, and other online channels – how that traffic behaved on your website, and most importantly how many Conversions (e.g. enquiries, sign ups, orders, etc.) resulted.
Testing and experimentation
Trends that emerge from your reports shed light on areas of strength or weaknesses to improve upon, hypotheses to experiment with, and new opportunities to be explored through further testing — measurement — analysis — and reporting.